May 18, 2017
09:00 AM
09:30 AM


Matt Skallerud - Pink Banana Media
Matt Skallerud

Pink Banana Media


Hey New York, Do You Speak Twitter [and Instagram]?
Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limited in ensuring your Facebook post gets seen. We review the basics of Twitter, including best practices when creating a post. We’ll be covering hashtags, Twitter Lists, @symbol connections to other profiles and so much more, including a review of what is happening today on #GayNYC and #hashtags specific to LGBT life and events in NYC. Since the language of Instagram is so similar to Twitter, we’ll be covering this as well. We’ll also be discussing how hashtags and trends are becoming a stronger part of search results in 2017 as well. Lastly, we'll be touching on the world of LGBT influencers, including a case study of how Palm Springs capitalized on some powerful lesbian influencers with the Dinah Shore in 2016.

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